Trump Taps Bizarre MAGA Trio for New Reality TV Stunt
The administration has a gimmicky solution for cash-strapped small businesses.
Kevin Lamarque/Reuters
The reality TV-loving Trump administration is pitting small businesses against one another in a Shark Tank-style competition featuring a head-scratching panel of MAGA judges.
The Small Business Administration is hosting a live “Million Dollar Pitch Competition” later this month, in which five businesses will compete for a share of $1 million, President Donald Trump’s billionaire SBA administrator Kelly Loeffler announced on X.
The contestants submitted their ideas earlier this year and were chosen for the Sept. 18 event based on their ability to strengthen American competitiveness, create quality jobs, and “punch above their weight,” Fox News reported.

President Trump's billionaire SBA Administrator Kelly Loeffler is pitting small businesses against one another in a pitch challenge.
Bill Clark/CQ-Roll Call, Inc via Getty Images
All five are manufacturers active in fields such as defense technology, metalworking, and plastic molding.
Evaluating their projects will be rapper Nicki Minaj, who was chosen as a judge after she went full MAGA and declared herself Trump’s “number one fan” earlier this year.
Get the best of Obsessed delivered right to your inbox
By clicking “SUBSCRIBE” you agree to our Terms of Use and Privacy Policy.
“This is a major, MAJOR KEY,” Minaj wrote on X about the pitch challenge. “Sooooooooooo looking forward to this!!!”

X.com/NickyMinaj
She will be joined at the event by judges Grant Cardone, a private equity fund manager who has championed Trump’s deeply unpopular tariff policy, and Joe Gebbia, the anti-immigrant co-founder of Airbnb.
Rounding out the made-for-MAGA TV line-up will be host Dean Cain, a former TV Superman who became an honorary immigration agent last year and regularly hypes Trump’s pet projects.
The first-place winner will receive $400,000, while the other contestants will receive between $75,000 and $250,000 to realize their projects.

MAGA loyalist Dean Cain will host the SBA's live pitch challenge.
Dominic Gwinn / Middle East Images / Middle East Images via AFP
The event comes as small businesses have been battered by Trump’s tariff policy, surging energy costs, and the wider fallout from the president’s war with Iran.
The live pitch challenge is just the latest example of the Trump administration’s warm embrace of reality TV stunts.
Transportation Secretary Sean Duffy released a six-part YouTube series earlier this month called “The Great American Road Trip” in which the former Real World star and his wife, Fox & Friends weekend co-host Rachel Campos Duffy, drove cross-country with several of their nine children.
The show was funded by millions of dollars in corporate sponsorships from companies that Duffy’s department regulates, including Boeing, Toyota, United Airlines, Shell, Royal Caribbean, Enterprise, and Lyft, raising questions about possible ethics violations.
Like the SBA’s pitch challenge, the show was touted as a “celebration” of the 250th anniversary of America’s founding.
Secretary of Health and Human Services Robert F. Kennedy Jr. has also embarked on his own reality TV journey with an online cooking show.
After foisting his sauerkraut-heavy diet on several members of the administration, Kennedy is now trying to convince Americans that they too can eat vast quantities of fermented food on a budget.
So far, though, his grocery-store math hasn’t added up.
Unlock a year of full access to The Looker and The Daily Beast for $35.
Monthly
$1
First month then $5.99/month
Annual
$35
First year then $59.99/year
Premium
$79
First year then $119.99/year
*Substack access provided by the next business day, using your subscription email. Choosing the Premium plan constitutes your permission to share your subscription email with Substack and your agreement to Substack’s Privacy Policy.
Looks like you already have a subscription!
You're all set!
Thanks for subscribing.
Register below to read this article for free or subscribe
to unlock unlimited access to The Looker and The Daily Beast.
Monthly
$1
First month then $5.99/month
Annual
$35
First year then $59.99/year
Premium
$79
First year then $119.99/year
*Substack access provided by the next business day, using your subscription email. Choosing the Premium plan constitutes your permission to share your subscription email with Substack and your agreement to Substack’s Privacy Policy.
Already have an account? Sign In
Looks like you already have a subscription!
You're all set!
Thanks for subscribing.
Sign in
Login dialog



ADVERTISEMENT
Sign in or create an account
Login dialog
Loading comments…
ADVERTISEMENT