ICE Barbie Launches New Ad Blitz With ‘a Message From President Trump’
Kristi Noem launched the campaign Monday, which threatens consequences for migrants who enter the U.S. illegally.

X/Sec_Noem
Homeland Security Secretary Kristi Noem is back in front of the camera with a message from President Donald Trump.
Noem announced Monday the launch of a multimillion-dollar ad blitz threatening consequences for illegal entry into the United States.
“Let me deliver a message from President Trump to the world,” Noem says in an ad she posted on X. “If you are considering entering America illegally, don’t even think about it.”
“Let me be clear: If you come to our country and you break our laws, we will hunt you down,” Noem went on. “Criminals are not welcome in the United States.”
Tonight, I’m announcing a nationwide and international multimillion-dollar ad campaign warning illegal aliens to leave our country NOW or face deportation with the inability to return to the US. This serves as a strong warning to criminal illegal aliens to not come to America. If… pic.twitter.com/VcVgJYfSKR
— Secretary Kristi Noem (@Sec_Noem) February 18, 2025
The Homeland Security chief accused “weak leadership” of allowing drugs, human traffickers, and violent criminals into the country but said “those days are over” under the Trump administration.
Noem then tried to strike a more charitable tone but ended the advertisement on a threatening note.
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“Follow the law, and you’ll find opportunity,” she said. “If you break it, you’ll find consequences. Strong borders mean a stronger America. President Trump is making America safe again.”
The ads will run nationwide and all over the globe, Noem said, to send a “strong warning” to criminals not to come to the U.S.
It’s the latest stunt from the Trump appointee who has been dubbed “Cosplay Kristi” after pairing vivid eyeshadow with bulletproof vests and glamorous earrings with U.S Border Patrol caps.
Noem has been at the forefront of the Trump administration’s bid to rid the country of undocumented immigrants through raids and deportations.
In a Fox News interview with Jesse Watters Monday night, Noem said the flow of migrants to the border has dropped dramatically from tens of thousands during the Biden administration to a couple of hundred per day.
NEW: @DHSgov Secretary, @KristiNoem, has a warning message for migrants. pic.twitter.com/L38igvvamB
— Jesse Watters (@JesseBWatters) February 18, 2025
Noem also hit Democrat-run cities as “big obstacles” in efforts to round up undocumented migrants. “That’s why I’m excited to get [Attorney General] Pam Bondi and the Department of Justice on board and use every authority that we have and work together on a plan to make sure that we’re prosecuting everybody to the fullest extent the law,” she said.
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