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Golf Brand Apologizes Over Ad Showing Woman Being Shoved to the Ground

The video has been deleted.

Golf equipment giant Callaway has apologized for approving a controversial ad that showed a man shoving a female professional golfer to the ground. The since-deleted video, produced by Good Good Golf to promote a co-branded driver, showed co-founder Garrett Clark pushing pro golfer and creator Alexis Miestowski to the ground before declaring, “Do not touch my new driver.” The clip sparked backlash online, with critics accusing the brands of trivializing violence against women. In a post on X captioned “A Message From Our CEO,” the company acknowledged approving the ad before it was posted and said that decision was a mistake. “That approval should never have happened. Mistakes were made and we are taking the matter very seriously,” the statement, signed off by Callaway CEO Chip Brewer, said. “The content was inappropriate and does not reflect our values,” the statement continued, adding that Callaway is “unequivocally against discrimination, domestic violence or threatening behavior of any kind.” Good Good Golf also apologized and removed the video, saying it was inconsistent with its mission to make golf more inclusive.

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