HOOKED

‘Gas Station Heroin’ Founder Supported by Trump’s ICE Goon Makes Jaw-Dropping Admission

Markwayne Mullin holds a large stake in FeelFree, which makes a controversial kratom-based drink.

The founder of a controversial kratom-based drink that Homeland Security Secretary Markwayne Mullin holds a large stake in admitted he knew customers would abuse it. J.W. Ross, 63, started Botanic Tonics in May 2020 and turned Feel Free, its kava-and-kratom shot, into a brand with sales topping $250 million across 24,000-plus stores. Critics dub it “gas station heroin” because it hits the same brain receptors as opioids. Ross began life as Jerry Dale Cash and was imprisoned for diverting $10 million out of the Oklahoma oil and gas firm he ran, according to the Daily Beast’s investigative Substack PunchUp. He renamed himself in January 2014. On a 2023 podcast, Ross said he dosed himself heavily for months and tracked his own blood work “because I knew that some people would abuse it.” Mullin, 48, put as much as $1 million into the company and has not divested. He then backed a federal crackdown in July 2025 that hit rivals selling 7-OH concentrates but left whole-leaf kratom, the type in Feel Free, alone. A DHS spokesperson said Mullin “follows all ethics and conflict of interest standards and has not lobbied for any individual or company. As a Senator, Markwayne Mullin fought alongside Secretary Kennedy to regulate 7-OH, which is a synthetic drug marketed to kids at convenience stores via deceptive packaging.” Ross did not respond to multiple requests for comment from PunchUp.

Tom Latchem exposes the secrets, scandals, and stories that powerful people and institutions want to keep under wraps. Follow all of his reporting at PunchUp on Substack.

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